Published on December 1st, 2012 | by Fraser Brown16
THQ humbled and desperate
Happy beginning to the countdown to Christmas, Xmas, holiday season, non-denominational celebration of the winter solstice you lovely festive bastards. It’s the season of giving, and right now you can go and pick up a bunch of pretty splendid THQ titles for next to nothing (or lots, if you are feeling generous) including Darksiders and, if you spend enough, Saints Row the Third. It’s all part of the latest Humble Bundle, boon to our wallets and to indie developers seeking to reach new consumers, developers like THQ.
Okay, okay, THQ is far from an indie developer, but that doesn’t mean it couldn’t do with shifting a few games, desperately. The publisher/developer has been going through hard times this year, so much so that almost defaulted on its credit facility and had a limited presence at E3, forgoing even a booth. While the plight of the struggling indie developer is one people are more comfortable sympathising with, the rising cost of development and steep competition has put even once stable studios on the ropes.
For one of those funny foreign dollars you can nab a bounty of up to $190, which is not too shabby at all. The ridiculous deal has certainly benefited THQ, whose stock rose by almost 38 percent following the bundle. At this time, total payments amount to $2,881,033.64, with over 500,000 bundles being sold at an average of $5.68. THQ President Jason Rubin is one of the top contributors, donating $1050 of his own money. He’s probably feeling pretty pleased with the stock increase, as well.
Some have criticised the bundle due to THQ’s status as a major developer and publisher that has already sold substantially more of their titles than most indie devs can even dream of. It’s an us versus them mentality that I’ll admit I’ve been guilty of quite frequently, where indie developers stand for the consumers and pushing the envelope while AAA studios and publishers just want to milk our wallets and shove out mediocre products hidden behind shiny graphics. However, Darksiders, Metro 2033, Saints Row and countless other titles from the company should be worthy of people’s favour, even if Rubin dashed our hopes for a decent fourth Saints Row game by criticising it’s outlandishness and humour while praising the likes of Skyrim.
If a platform that traditionally promotes indie games can help to save a much larger organisation, a hell of a lot of jobs, and ensure more wonderful titles like Darksiders II then surely this is good, festively so. Plus, you know, cheap games you might not already own. We still like bargains, right?
Now, we have a whole month to get through before I go back to being a cynical dick; let’s get through it together.